Why Your Main Competition Should Also Be Your Ally When it Comes to Online Marketing
In case you’ve somehow avoided the hype, Michael Phelps became the most decorated Olympian of all time this past week. (Try topping that answer for the, “so what did you do this summer?” question.) And while Ryan Lochte—his main competition on the U.S. Olympic team—beat him out in the 400-meter relay, Ryan has a long way to go before he even touches Phelps’s success. Luckily, in the spirit of a true Olympian, Lochte hasn’t seemed to give up, but rather, uses Phelps’s success a fuel in his fire to work harder.
If you are the Ryan Lochte of your printing industry’s online marketing division, don’t lose heart—you can learn a great deal about targeting and growing your audience from your main rival.
Check out the article below for more on learning from your competition.
Photo Via: Pop on the Pop