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Why Location-Based Marketing is a Smart Move for Your Printing Company

Posted by on April 12, 2012 under Sales & Marketing

Texans and Huskers don’t mix.

If you live in Texas, you probably don’t want any part of a campaign geared towards Husker fans. Hopefully no company would be foolish enough to go off from their target market that badly, but you get the idea.

Location-based marketing can help you take a campaign and gear it toward a specific place—customize it, if you will. And while it may seem like a difficult task, new technology such as foursquare makes it pretty accessible.

Check out the article below for the full scoop on location-based marketing and how it helps you connect to your customers.

How Location-Based Marketing Can Help You Connect with Customers [Entrepreneur.com]
http://www.entrepreneur.com/article/223304

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