Why Direct Mail Works So Well with Moneyed Farmers
Farmers may be the perfect recipients for direct mail marketing campaigns. Their staggering spending power, coupled with their expectations for trust-based transactions, lend farmers to a direct mail marketing campaign.
And direct mail is the go-to icebreaker for agribusinesses looking to grow their sales prospect list. Nufarm, a Chicago-based agribusiness company, used direct mail to do just that.
Read the article linked below to learn more about why Nufarm’s direct mail marketing campaign worked so well.
Mixed Media Campaign Finds New Sales Prospects [Deliver Magazine]