When it Comes to Social Media, You Get What You Give
Social media is supposed to be—what’s the word? Oh, social.
Many businesses today are using their social media sites to shove their products and ideas down their follower’s throats, hardly ever engaging in consumer-producer conversation. Social media experts say that businesses should be using social media as a means to market 20% of the time and to engage in conversation 80% of the time. Forming relationships with consumers online will be much more beneficial to your business in the long run than solely promoting yourself.
The following article offers tips to keeping your social media presence in check and avoiding a solely self-serving online presence.
“How to Integrate Social Media into Your B2B Marketing Without Looking Like a Self-Serving Pig” [Mail Print]
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