What March Madness Can Teach Your Printing Company about Becoming a Marketing Services Provider
It’s a Macho Cinderella story for the Everyman—small but mighty, underappreciated but overly ambitious, young but powerful. These are the teams we love to root for every year in the NCAA March Madness tournament.
And printers come to mind as we pore over predictions and player stats. With March Madness in sight, the fierce competition and uncertain future of the printing industry makes for a pretty clear comparison. We’re going Mad this March, and your printing company can take a lesson from the NCAA tournament about becoming a marketing services provider.
They don’t call it bracketology because tourney maniacs pick teams for their colors. Establishing the bracket alone will make your head spin (have you seen this beast?). Selecting teams for your bracket is full of risks and questions, but you do it anyway because predicting an upset may payoff in your printing company’s office pool.
Likewise, risking the transition to become a marketing services provider will help your printing company adapt to the industry’s tumultuous, inconstant landscape. As Printing Hub 2012 presenter Andy Paparozzi told Direct Marketing News recently, “size doesn’t matter as much as being innovative and nimble.”
Outsiders profess the certain death of printers, but they are OUTSIDERS. Some printers who can’t—or won’t—change may die, but every innovative printer willing to stretch their business and expand their services will survive. Going out of business is a possibility (that’s always been there, we might add), not a promise.
Online printers and the plague-like spread of digitization may make you an underdog, but as March Madness reminds us: Americans love underdogs. Because sometimes they win. So with competitors closing in on all sides, remember that you’re the underdog. And becoming a marketing services provider just might be your Cinderella Story.
Coaching : HR
When Duke’s Mike Krzyzewski became the winningest coach in the history of men’s college basketball, Bob Knight was there to congratulate him—even though Krzyzewski had just knocked him off the top of the record list. Krzyzewski played for Knight at West Point in the sixties, and Knight’s been a mentor ever since.
Which of your printing company’s employees has tremendous potential? If you’re transitioning your company into an MSP, helping your employees learn their expanded roles will make your business stronger. Invest in them like Knight did in Coach K, and you can guide them toward staggering success.
How is your printing company’s MSP transformation going? We want to hear from you!
Photo via Basketball Tips