What it Means to be Ethical in Marketing
When you look back to the marketing and advertising materials of yesteryear, you’ll notice that a lot of them wouldn’t fly with today’s regulations. Babies wrapped in cellophane and cigarette ads approved by doctors—if those were allowed today, they would probably be the most unethical ads around.
But what is ethical for marketing? And how can my printing company be ethical? Ethics can be involved in your customer relations, products and dealing with competitors. Figuring out what ethics means to your printing company will help you steer clear of problems down the road.
Learn more about what ethics mean to your printing company and its marketing by following the link below.
What is ethics in marketing? [Penn/Awaken Your Superhero]