What Direct Mail Marketers Can Learn from PCH and Their Giant Check
The direct mail audience has a tendency to discount Publisher’s Clearing House for the nearly impossible odds of winning its ongoing sweepstakes. The overwhelming cheesiness of the commercials doesn’t help, either. But there is something to be said for PCH’s success in direct mail marketing.
PCH’s iconic envelopes and gigantic checks always grab recipients’ attention. A little silly? Sure. Profitable? You bet. Take a cue from PCH’s direct mail marketing and create a mail piece that excites recipients enough to respond. Follow the link below to learn how to translate PCH’s success to your printing company’s next direct mail piece.
Sweepstakes, Giveaways, Contests: Fun, Involvement and Wealth [Joy of Direct Marketing]