Helping Printers Evolve
Understanding Your Clients Better Than Your Competitors
Posted by Hub Staff on April 30, 2012 under Updates
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SO…WHAT’S NEW:
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Understanding Your Clients Better Than Your Competitors
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Great business leaders can’t crush competition by treading water. In his keynote address at
Printing Hub 2012, Andy Paparozzi, chief economist for
NAPL, confidently predicted a sustained upturn ahead for the printing industry. But
Paparozzi qualified this news with one big catch—not every printer will make it to the upturn.
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12 Reasons Why Your Printing Company Should Be Blogging
Blogs can serve many different purposes. They can be used by someone to promote themselves in a certain industry, or to even document one’s cooking adventures that provide inspiration to people looking to expand their food knowledge.
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From Your Peers—Why Printing Hub 2012 Kicked Their Butt
Conference attendees left Printing Hub 2012 energized and motivated because every session challenged them to take action and, more importantly, to take risks. To cut to the chase: the event was a tremendous success. You want proof? We got that.
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5 Ways to Meet Your New Best Friend—The Email Marketing List
The fate of a company, these days, depends on targeting an audience. Gone are the days when we had 3 television channels and one general message was sent out, hoping to reach the right people at the right time. Targeting your audience is no longer a thing of chance—it’s downright scientific.
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How to Build Your Direct Mail Business by Integrating Tech [INFOGRAPHIC]
Social media and digital technology only seem to be chipping away at your printing company’s direct mail business. The problem may not be in the growing digital advertising market, but in whether or not you’re taking advantage of it. Direct mail isn’t going anywhere.
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