Thoughtless QR Codes Don’t Attract Customers, But Smart Ones Do
You must have seen this coming. Printers and marketers alike were beside themselves with excitement over the growing number of consumers scanning QR codes in the US. While the technology is well-established in other countries (particularly Japan), QR codes are still relatively new and innovative here.
That said, some printers and their clients are guilty of carelessness with QR codes. They print too many and direct smartphone-yielding scanners to disappointing sites. That’s not the way to increase the demand for QR codes.
Follow the article below for a critique of how printers and marketers use QR codes, and for suggestions on cultivating more thoughtful QR code printing.
The QR Code Hype Cycle Revisited [2d Code]