The Right Direct Mail Piece for the Right Lead
If your printing company is doing its homework on leads and data-mining effectively, your direct mail campaigns will payoff big (emphasis on “homework” and “effectively”). And selling direct mail to clients involves proof of substantial ROI and impressive response rates.
Your printing company’s direct mail offerings will keep its promises when you create the right direct mail piece for the right lead.
Read up on what kind of leads respond to direct mail—more so than email marketing messages—in the article linked below.
Why Direct Mail (as in Paper!) Works Better than Online Marketing, Sometimes [Small Biz Technology]