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The Psychology of Rankings—Why “Top 10” is Much Better Than “Top 11”

Posted by on February 26, 2014 under Sales & Marketing

We’re somewhat amazed at the things neuroscientists can uncover these days.

Take the idea of rankings. People have very specific perceptions of numeric rankings—and the number that rules them all is zero. Yep, zero.

A “top ten” list is very easily visualized in a chunk. And the item ranked #11 is perceived as much lower than #10 (even though it’s only one step below). There is a large perceived gap between the quality of numbers 10 and 11 due solely to ranking bias.

Another example of ranking bias is article titles. “Top 10” lists are more likely to be clicked than “Top 11” or “Top 12”.

Keep in mind that even with these reader biases it appears that these rankings formats are here to stay. Their appeal and ease of reading is undeniable. So you might as well follow the rules.

Learn more on the psychology of rankings in the article below.

Power of Ten: The Weird Psychology of Rankings [Neuromarketing]

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