Helping Printers Evolve
Streamlined Marketing: How to Achieve It at Your Printing Company
Posted by Hub Staff on June 11, 2012 under Updates
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SO…WHAT’S NEW:
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Streamlined Marketing: How to Achieve It at Your Printing Company
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You wouldn’t dream of moving a boulder by yourself. It’s heavy and you’re not about to pretend that you have superhuman strength. But with the proper equipment and help, no boulder in your way could stop you from achieving your mission. So what’s that have to do with streamline marketing?
With marketing, you can think of the boulder as your mission. In order to achieve your mission, you need help from a variety of places.
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How and Why You Should Track the Sharing of Your Killer Blog Content
If you’ve been taking our advice and focusing on creating content daily, you’ve probably created some pretty killer content by now, right? Right. (And if not, get on that folks!) So say somebody finds said content online and they love it so much (of course they do) that they’d like to share it with their blog community (lucky them).
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Nine Ways to Lose a Print Client
Clients are always in the driver’s seat. You may think that you have control, but they have the opportunity to leave if you are careless with your practices. Small details can make a world of difference. Waiting too long to give a price estimate or an unprofessional sales staff could put your printer in the doghouse before you ever land a client.
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Tips for Finding the Right Social Media Voice
You wouldn’t talk to a two-year-old the same way that you talk to an adult. And since no two people are the same, your clients and coworkers are no different. That’s why your print company should develop two different voices before you post, tweet or pin.
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6 Characteristics of Bold Marketing Services Providers
Printers who become marketing services providers are classic leaders. They’re unafraid of risk, willing to stick their necks out and act as the go-to guy when things get tough. Becoming an MSP requires that kind of fearlessness and leadership—especially with its unique focus on customer needs and industry trends.
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