Small Town Living Applied to Your Printing Company
Avis used to have the tagline “We’re number two, so we try harder,” and it was a brilliant line. It caused their business to skyrocket and even propel them to number one in the car rental business. But that mentality sounds similar to one of a small town, where the people tend to work harder and have a better sense of community than big cities.
This sort of mentality could prove to be useful for your printing company, especially if you work on a smaller scale. Sometimes businesses that start out small and continue to think that are the most successful.
Learn more about your printing company taking on the mentality of a small town by following the link below.
What can you learn from a small town? [Drew’s Marketing Minute]