Small Town Living Applied to Your Printing Company
Avis used to have the tagline “We’re number two, so we try harder,” and it was a brilliant line. It caused their business to skyrocket and even propel them to number one in the car rental business. But that mentality sounds similar to one of a small town, where the people tend to work harder and have a better sense of community than big cities.
This sort of mentality could prove to be useful for your printing company, especially if you work on a smaller scale. Sometimes businesses that start out small and continue to think that are the most successful.
Learn more about your printing company taking on the mentality of a small town by following the link below.
What can you learn from a small town? [Drew’s Marketing Minute]
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This was something that I touched on in the #printchat twitter hashtag (now run my Print Media).
Going local is the obvious and best way to get in new business.
How many businesses on your own doorstep require print? I bet almost all do.
Mark,
PrintingPages.