Selling to Experts and Newbies—Your Website Should Sell to ‘Em All
Selling products online can be tricky. You have no way of knowing potential customers’ level of prior knowledge. Without any personal contact with you or another sales representative, they’re left on their own, fending for themselves. So, no matter if your client is an expert on the product or a total newbie, your website had better be appropriate for the extremes and all the levels in between.
Check out the following article for the breakdown on all 5 types of prospects your website is likely to encounter, and how to sell to all of them.