Print is Dead. Wait, Nope, Still Here—How 2013 Proved the Industry Wrong
Remember when everyone and their mother said print was dead? With seemingly all magazines going digital and newspapers going out of business, it looked about correct.
But, 2013 has turned this mindset around.
A survey has shown that nearly 80% of people will act upon a brand’s printed message. This is huge news that only cements print media is still alive. Not only that, but over half of those surveyed stated that print marketing is the most trustworthy of all communication channels.
There you have it.
For more on direct mail statistics of 2013, follow the link below.
A Funny Thing Happened on the Way to the Funeral of Print Media [Dead Tree Edition]