Personalization Beyond Names—Taking VDP to the Next Level
Variable data printing can’t be all about the data. Your IT department must be in cahoots with your marketing team—they need to incorporate something special that actually targets each individual receiving the mailing. While this technology is available, few are taking advantage of this highly persuasive method. By creating “conditions,” you can personalize your direct mail pieces a lot more than you’ve ever thought possible. Check out how in the article below.