Must-Know Tips for Ironclad Customer Retention Rates
The more printers we hear discussing sales and marketing tactics for attracting prospects, the more worried we become. It seems that the printing industry has lost its focus on the simplest and least expensive way to increase revenue: upselling current customers. Easier and cheaper still: retaining customers at all.
Sales and marketing professionals are right to look outward for new printing customers, but not at the expense of their current client list. Read the article linked below to learn the secret to ironclad customer retention.
Best Way to Keep Customers from Leaving [Inc.com]