Mixing Print with Digital
Direct mail has always been an excellent way to reach a broad audience, as well as being a relatively cheap alternative to traditional forms of marketing. But as with all things, advertising and marketing has evolved into another world: digital.
Although scary at first, traditional marketers have come to find that with the addition of digital, marketing tools such as direct mail have been given a major boost. By integrating digital with direct mail, marketers and printing companies alike can now mesh two worlds together in the hopes of reaching an even broader audience.
Learn more about how traditional print is being mixed with digital marketing by following the link below.
Print Mixes with Digital [Goldman/Deliver Magazine]