How to Impress Your Toughest Audience—Tips for Selling to Salespeople
They can see right through you, you know. Each sales technique you throw at your printing prospects? They’ve seen it before. They’ve used that tactic, too. That’s the nature of selling to B2B prospects.
Selling print to decision makers who happen to sell products themselves is hard to do, but it’s doable nonetheless. The key to making sales despite a tough audience is thinking less about your business and thinking more about theirs. Think you can handle that? Figured you could.
Read the article below for a print salesman’s advice on selling print to people with problems of their own.
Solve, Don’t Sell—Three Steps to Avoid Obsolescence [Bill Prettyman]