How to Get Your Direct Mail Font Right
For marketers, it’s hard to have an appreciation for design and fonts. They deal with more technical things, including audiences and media buys. Designers focus on the look of things and how they feel—and font plays an important part in that, especially on direct mail.
Your printing company’s designers understand that if you want someone to read your direct mail piece, it needs to look good. It all starts with the font.
Learn more about how to improve your direct mail with excellent fonts by following the link below.
Choosing Your Direct Mail Font [The Nonprofit Times]