How to Create a Marketing Message That Really Sticks
One of the goals with creating a marketing message is to make sure the target audience remembers it long after they have heard it. There is no real certified way to judge this outcome, unless your printing company’s marketing team uses focus groups with people who have seen your campaign.
Either way, your message needs to be clear and direct for everything that is included in the campaign. If it changes one bit from a brochure to a television spot, you’ve already lost the war.
Learn more about creating and maintaining a solid marketing message by following the link below.
The Total Package: A Marketing Message That Resonates [Warner/Small Business Trends]