Printing Hub: Center of the Printing Universe

Helping Printers Evolve

How to Create a Marketing Message That Really Sticks

Posted by on April 03, 2012 under Sales & Marketing

One of the goals with creating a marketing message is to make sure the target audience remembers it long after they have heard it. There is no real certified way to judge this outcome, unless your printing company’s marketing team uses focus groups with people who have seen your campaign.

Either way, your message needs to be clear and direct for everything that is included in the campaign. If it changes one bit from a brochure to a television spot, you’ve already lost the war.

Learn more about creating and maintaining a solid marketing message by following the link below.

The Total Package: A Marketing Message That Resonates [Warner/Small Business Trends]

By clicking and submitting a comment I acknowledge the Printing Hub Policy and agree to the Printing Hub Terms of Use. I understand that my comments are also being governed by Facebook, Yahoo, AOL, or Hotmail’s Terms of Use and Privacy Policies as applicable, which can be found here.




Follow