High-Powered Lists are Keeping Direct Mail Alive
It is a continuous debate on whether or not direct mail is truly effective. But one thing that will keep direct mail alive is the availability of high-powered lists. These lists provide the mailing information of people your printing company needs to target.
This method can seem ancient, but what you can do with that information is tremendous. The information gives you direct access to these people, allowing you to create direct mail pieces that cater directly toward them. It is a benefit that isn’t seen clearly outside of the printing industry, but one your printing company knows will keep business coming through your doors.
Learn more about high-powered lists and how they are keeping direct mail alive by following the link below.