Grab the Elmer’s, It’s Time to Get Sticky—Executing an Awesome Pinterest Campaign
“I am rubber, you are glue. Whatever you say will bounce off me and stick to you.” Remember this? If not, let us refresh your memory. This classic mind game was a favorite playground defense if an enemy said something offensive. For example, if your enemy called you “a dummy” and you followed it up with this clever (and annoying) phrase, it was as if your enemy just called himself a dummy. And then you could walk away with a smug smile feeling marvelously witty.
However, today, as big kids, stickiness caused by being “glue” isn’t a bad thing. Granted, it’s not the same context, but the overarching idea is there. A sticky idea, product or campaign is one that gets repeated, remembered or acted upon by a lot of people. Forget all of the negative memories of being “glue” on the playground and embrace the Elmer’s.
And check out the article below on how to create a Pinterest campaign that’s sticky.
6 Elements of a “Sticky” Pinterest Campaign [Copyblogger]
Photo: Elmer’s Glue
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