Finding Your Product or Service’s Big Idea—All it Takes is the Flip of a Switch (Just Kidding)
Your products or services have something unique about them—whether you realize it or not. Finding your “big idea” on which you base your unique selling proposition is no joking matter. It’s tough, dare we say grueling, work.
We can’t flip creativity on like a light switch (or even better, a clapper light—seriously, how cool would that be?). It’s a long, winding process and it seems like just when you’re about to give up, creativity strikes.
But if your creativity is refusing to turn on (which, believe us, we’ve been there), below are 6 ideas for finding your “big idea.”