Most print providers have the basis of a great vertical market selling program. The challenge is to identify those high value customers, applications and messages that will drive salespeople to more sales and success. Great salespeople have learned that by knowing critical customer business issues within vertical markets they will be more productive and successful. The payoff is less time to learn and more sales. Joe Rickard will share the key steps and current best sales techniques in gaining more business through vertical market selling.
What He Will Share:
- Fast growing vertical markets for print providers
- Examples of high-value vertical market applications
- The 4 key steps in building a vertical market selling strategy
- The biggest challenge when selling into vertical markets that every salesperson faces
- How to get started