Drama! How Local Theaters Benefit from Direct Mail Promotion
From Broadway to the local theater, play producers rely heavily on direct mail to sell tickets. In fact, among savvy producers direct mail is hotter than a ticket to Mamma Mia.
Your printing company can collaborate with theater owners to develop direct mail campaigns that pack the house.
Read a Broadway producer’s explanation to his peers about the importance of direct mail for ticket sales in the article linked below. Then, follow suit.
Lessons on Direct Mail from the Shuberts [The Producer’s Perspective]
Image via Stockholm Globe Arenas
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