Donuts vs. Oranges: Sugar Rushes and a Sweet Spot in Print Sales
There are three elements to crafting an offer your print prospects can’t refuse. It’s the sweet spot your printing company’s sales and marketing team needs to aim for at every pitch, every client visit and every cold call. And the sweet spot is something your sales team creates for itself.
Understanding how to create an offer no print prospect will refuse means knowing your audience and their print needs. But it also means timing your printing company’s offer perfectly. That’s where sugary donuts and juicy oranges come in. Keep reading to learn why.
How to Craft an Offer that Can’t Be Refused [copyblogger]