Don’t Sweat the Small Stuff—How MSPs Should Approach Consumer Data
In becoming a marketing services provider, plan for clients to expect even more from you when it comes to the success of their marketing materials. MSPs necessarily position themselves as experts, so clients will look to you to show them how it’s done. But do you know how it’s done, exactly?
Take consumer data. The best marketers know their prospects’ data through and through and have an organized system for tracking data as more flows in. If your MSP (or printing company) is unclear as to how to do that, don’t sweat it. Just learn how.
Lessons begin in the article that follows. Keep clicking to learn more about effective use of consumer data to guarantee a marketing campaign with noteworthy response rates.
We Have Data, but What Now? [The Digital Nirvana]