Does Direct Mail Still Trump Email?
For some time now, direct mail has been in a competition with email. Email is fast and efficient, also considering that most households have at least one computer in them. Actual delivered mail costs money and takes time to deliver which can become a hassle.
But to the contrary, people still prefer to receive actual mail rather than emails. These same people are actually more inclined to make a purchase from a direct mail piece rather than an email offer. So keep your head up printing companies, you’re still doing a great job.
Learn more about how direct mail is still beating out emails by following the link below.