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Diffusing a Time Bomb—5 Ways to Handle Customer Complaints

Posted by on April 25, 2012 under Sales & Marketing

Tick, tock, tick tock. If your printing company’s got a disgruntled customer on its hands, just you wait. Now that social media is everyone’s go-to for sharing news, pictures and even bad consumer experiences, your printing company could be at risk for free negative publicity.

The trick to diffusing fiery customers—and keeping word of their complaints from spreading—is a swift and humble response from your sales and marketing team.

Read the article below for 5 sales and marketing strategies your printing company can employ to minimize public criticism.

Customer Service: 5 Rules for Handling Complaints [Inc.com]

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