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Creepy or Clever? The Unspoken Rules of Variable Data Printing
Many things in life must be handled delicately. Like telling your 1st grade best friend that you found a newer,...
Variable Data
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Why Every Tom, Mark and Harry Wishes You’d Use Variable Data
Let’s say you were recently introduced to a friend of friend named Mark. Imagine if you shook Mark’s hand and...
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Top 3 Variable Data Pieces to Get Your Creative Juices Flowing
There’s more to variable data printing than “Hello [insert your name here].” Much, much more. But unfortunately for you and...
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1:1 Data is a Privilege—Can Every Printer Handle It?
Variable data printing technology can make printers look like marketing experts or complete fools. Unless you’ve mastered the delicate balance...
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Personalized Direct Mail Marketing in a Multicultural World
Thanks to social media and variable data printing innovation, personalized marketing reigns supreme. In fact we’d go so far as...
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The Ins and Outs of Variable Data Printing
Your printing company can create clever, more relatable marketing materials through variable data printing. Don't let your direct mail fall short.
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How to Understand the Uses of Variable Data in the Printing Industry
Traditional advertising and marketing has relied on expensive avenues for promoting products and services. Every year, the Super Bowl is...
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Variable Data and Other Printing Terms: Everything You Need to Know
The printing industry is a fairly complex field of expertise. But it comes as no surprise because it’s an industry...
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How You and Every Joe Schmo Can Understand Variable Data Printing
The words variable and data can be rather intimidating. Variable is a term we all learned in math class, and...
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Variable Data Printing Features Clients Don’t Care About
Selling variable data printing to customers doesn’t have to be as hard as you’re making it. Variable data printing makes...