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Using CRM to Build Crucial Customer Lists
Strong relationships are built on a solid foundation. You wouldn’t expect to have a deep-seated relationship with that friend of...
Variable Data
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Print on Demand Huge for Return on Investment
Want direct mail to make a huge impact? Then go digital. Digital printing, or print on demand, is the most...
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3 Ways to Make Marketing Truly Personal
Updating company databases is much like getting a new haircut. Imagine feeling a bit outdated and bland with the last...
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Use Your Big Data for Bigger Results
Purchasing items online opens the door for personalization. You buy one thing and suddenly a list of recommended items adorn...
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Earn 14% More by Personalizing Your Client’s Campaign
Personalization pays. A Caslon study indicates that personalizing your printing campaign messages can raise your ROI by 14%. Printing companies...
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Don’t Be a Wallflower with Your Direct Mail
Personalized direct mail marketing is much like a shy person meeting new people. You send out signals to test the...
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The Three Variable Data Print Campaign Essentials
Variable data printing is one of the most powerful tools in a print marketer’s arsenal. With variable data printing (VDP),...
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6 Tips to a Powerful Variable Data Printing Campaign
Variable data can be a beautiful thing for marketing. But then again, if it isn’t executed correctly it could also...
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3 New Ways to Use Variable Data in 2013
Every printer, regardless of size, market share or target audience, must differentiate from other print marketers to survive the scourge...
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1:1, Variable Data and Web-to-Print Spark Debate
As printing technology evolves and print marketers experiment with new ways to sway prospects, debates are sure to surface. Printers...