If you’ve been taking our advice and focusing on creating content daily, you’ve probably created some pretty killer content by now, right? Right. (And if not, get on that folks!) So say somebody finds said content online and they love it so much (of course they do) that they’d like to share it with their blog community (lucky them).

You wouldn’t talk to a two-year-old the same way that you talk to an adult. And since no two people are the same, your clients and coworkers are no different. That’s why your print company should develop two different voices before you post, tweet or pin.

If you’re completely lost, don’t give up. We’ve got the full scoop on Penguin, and his predecessor and companion, Panda.

When life gives you lemons, you make lemonade, right? Wrong. Totally wrong. You make lemon meringue pie, lemon scones or homemade lemon ice cream. You have to innovate on your blog—constantly. When everybody is attempting to be original by zigging, you should zag.

Inspired direct mail makes use of printing technology that expands your design capabilities. For example, 3D printing technology will help your business create a piece that really takes leads by surprise. And if you’re trying to earn other pro marketers as clients, surprise is crucial.

Does Your Company’s Brand Need a Spruce?

If you haven’t tuned into
TechStars yet, you’re missing out. The show provides angel investors and seed funding to 10 lucky companies looking for success. Along with that seed funding, the companies who participate in the
3 month long program go through an intense mentoring program, which prepares them to pitch their idea to a group of venture capitalists in hopes of landing the deal of a lifetime.

Sorry, Mom and Dad Were Right—Why “Practice Makes Perfect” Applies to Blogging Too

Being consistently good at something takes practice. Ask anyone who’s, well, good at something. Stars weren’t born famous (okay,
Blue Ivy Carter is an exception), musicians couldn’t play well after one lesson and professional athletes train for years before entering their prime. So how do you become a great blogger?

Learning How to Network—Yes, There is a Correct Way

Networking is a sticky business. Oftentimes, we seek out those we need something from—their connection will allow our goals to progress. But unless you have something to offer in return, you’ll be viewed as a bother. You don’t want that. Consider what your potential networking contact needs—business, publicity, more buzz on social media, etc. and find out how you can fill one of those demands.

Why Your Website May Be in Need of a Makeover

You know you are doing something right when Facebook buys your company for over $1 billion. That is exactly what happened with Instagram. To some it might have been a power move by Mark Zuckerberg, but to Instagram, it was a reassurance that Instagram works and it works well.

Unlike a waistline, expanding your printing company is a good thing. Becoming a marketing services provider is a smart way to adapt and refit your business to the changing market. Because print needs may dwindle among B2B clients, but their marketing and communications problems only stand to increase.

A lot of your printing company’s business comes from selling products and services. You have many different products available to your customers and you shouldn’t let it stop there. Designing new products can continue the flow of creativity that your printing company needs to survive.

We’ve all experienced what it is like to ride an elevator. When you ride in one for the first time, it can be sort of a surreal experience—there’s almost a feeling of weightlessness. But as the amount of elevator rides you take grow in number, that feeling of euphoria starts to fade away. It is substituted with feelings of impatience, waiting for the elevator to get to your destination.

You can write the most spectacular post on contortionism or competitive badminton and no one will read it. Okay, maybe a few. But for the most part, you’re not hitting the popular topics.

Finding out what your readers want to read is easier than you think.

We really love QR codes. So much so that we’re constantly trolling the web to see who’s talking about QR codes, where to print them and how to use them. And the most interesting development in QR code printing may be the technology’s ever-expanding audience.

QR codes are the topic of conversation among printers and marketers, yes. But now QR codes are popping up in education, restaurant and even fashion forums.

Heather Lutze is the queen of search. And after presenting at Printing Hub 2012 on search engine optimization and incorporating it with social media, she had another point she wanted to get across with printing companies using social media.

Take a look at the short video below as Heather Lutze explains the biggest mistake printing companies make with social media.

Why Guest Posting to Another Blog Helps Direct Traffic to Yours

You post a lot of content to your nonprofit blogs. And if you don’t, you should. So why not spread some of that love and wisdom around? Many bloggers have a natural aversion to guest posting. And if you do, you shouldn’t. Developing SEO connections to other websites can only help your blog.

Run Smooth, Move Quick—How to Run the Most Efficient Meeting Ever

For many managers, running efficient meetings are one of the biggest HR-related challenges. Getting your group together—and then getting outta there as quickly as possible—is typically pretty high on printers’ wish lists for human resources.

Why What You Ate for Lunch Isn’t Such a Bad Social Media Post

Printers, you’ve been hounded for a while now about how much social media could help your business if you’d just give it a chance. Yes, you’ve heard all the standard advice: establish a plan, know your audience, don’t bore them to death.

Why Dentists Have (Really White) Smiles About Direct Mail Marketing

Turns out you and dentists have something in common. Dentists’ teeth may be whiter, and their patients may have better breath than your print clients, but like your printing company dentists are competing in a fiercely competitive market.

Great business leaders can’t crush competition by treading water. In his keynote address at
Printing Hub 2012, Andy Paparozzi, chief economist for
NAPL, confidently predicted a sustained upturn ahead for the printing industry. But
Paparozzi qualified this news with one big catch—not every printer will make it to the upturn.

From Your Peers—Why Printing Hub 2012 Kicked Their Butt

Conference attendees left Printing Hub 2012 energized and motivated because every session challenged them to take action and, more importantly, to take risks. To cut to the chase: the event was a tremendous success. You want proof? We got that.

5 Ways to Meet Your New Best Friend—The Email Marketing List

The fate of a company, these days, depends on targeting an audience. Gone are the days when we had 3 television channels and one general message was sent out, hoping to reach the right people at the right time. Targeting your audience is no longer a thing of chance—it’s downright scientific.

How to Build Your Direct Mail Business by Integrating Tech [INFOGRAPHIC]

As a print salesperson your offers are likely rejected far more than they are accepted, so it pays to be bold and fearless in the field. That’s why it takes a certain bravado to sell print.

We’re not gonna lie to you: there’s an initial struggle when starting a printing blog. You’ll struggle to find your niche, struggle to establish your audience and struggle to come up with content. But once those struggles are over, you’ll benefit from a good rhythm, an established audience and rich archives of relevant content.

We’re not asking you to jump through an endless course of flaming hoops when we recommend becoming a marketing services provider. No, many printers are already doing the work of MSPs. For example, you’re creating advertising campaigns for clients, writing copy for direct mail pieces and designing business cards that inspire follow-up.