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How to Surprise and Delight Your Customers with New Products and Services
Releasing a new product or service? We have a challenge for you: exceed expectations. Your truly loyal customers who’ve stuck...
Sales & Marketing
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How Print Retailers Can Adapt to the 21st Century Reality
All we used to have was brick-and-mortar, direct mail and coupons in the newspaper. Maybe a TV ad, if you...
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Whip that Unruly Teenager (Named “Content Marketing”) into Shape
Kids are challenging. Anyone who tells you differently is lying to you (or perhaps themselves). But they’re equally wonderful and...
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Social Media vs. Face to Face
More and more often we’re meeting and getting to know people online before we ever step into the same room...
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The One Powerful Technique to Make Your Printing Sales Call a Success [VIDEO]
You can market and strategize about your business plan all you want, but nothing matters if you don’t make that...
1
How to Sell Printing Products—Everything You Need to Know
Bill Farquharson presented at this year’s Printing Hub 2013 with an inspirational message for printers: People want what you’re selling.
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Simon Says “Scan”—4 Tips to Increase QR Code Usage
If you don’t know how to do something, you generally ask for directions, right? Well, with an influx of smartphones...
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How Printing Companies Can Get to Know Their Clients Better—And the Benefits of Doing So
How can printing companies increase their sales? It's about changing your client relationships. So how do you get to know your clients better?
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Take a Walk in Your Clients’ Shoes for Marketing Success
It’s easy to get caught up in the spirit of a competitive industry. You want to be ahead of your...
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3 CRM Barriers Broken—Using CRM Tools to Increase Revenue
CRM tools used to be expensive, time-consuming and complicated. But these days, the new and improved versions can help you...