To encourage usage and engagement, simply tell them what to do. Provide instructions on how to engage with QR codes and insight to what they’ll receive. Use helpful text or an image that drives the point home for the user. Simply put, tell them.

For more tips on increasing use of QR codes, follow the link below.

4 Tips to Increase QR Code Scans [QReate & Track]

This is why QR codes get a bad rep.

In order to create a lasting impression, you need the right payoff. After scanning the code, providing valuable, engaging content with a specific landing page becomes the greatest vital for your QR code success. If you provide the right value, your QR codes can become your gateway to dedicated clientele.

Follow the link below for more on providing valuable information from your QR codes.

Scanning a QR Code One Year Later [Digital Nirvana]

If you’ve already written off QR codes, you may want to reconsider after seeing these business card examples. From QR codes that lead to portfolios to audio links for musicians, there are plenty of ways to utilize the codes.

To see seven innovative examples of QR codes on business cards, click the article linked below.

7 Memorable Applications of QR Codes on Business Cards [Mail Print]

In actuality, direct mail and digital mediums can together make for extremely successful direct mail pieces. Incorporating QR codes or augmented reality with direct mail offers users a unique physical-to-digital relationship to your product.

Need a little more incentive for adopting digital media in your direct mail? The Postal Service will be discounting postage for direct marketers when they use mobile technologies.

Convinced yet?

For more on direct mail and digital media, follow the link below:

Direct Impact: Reports Says Digital Media to Boost Growth in Direct Mail [Presort]

Say you run a particular promotion showcasing a new printing technique. Use a creative print ad to give your viewer an initial assessment. Then, use a QR code methodically as a call to action. Give your viewer an intriguing teaser for scanning the code. Most importantly, make the resulting link worth viewing.

For more on using QR codes the right way, click the link below.

How to Serve Up QR Codes That Don’t Disappoint [Mail Print]

]]> http://www.printinghub.org/use-qr-codes-to-entice-and-engage-viewers/feed/ 0 http://www.printinghub.org/brevity-is-key-to-engage-and-intrigue-with-qr-codes/?utm_source=rss&utm_medium=rss&utm_campaign=brevity-is-key-to-engage-and-intrigue-with-qr-codes http://www.printinghub.org/brevity-is-key-to-engage-and-intrigue-with-qr-codes/#comments Fri, 01 Mar 2013 19:11:38 +0000 Hub Staff http://www.printinghub.org/?p=12798 Marketing with QR codes is about brevity. Every word carries weight to engage a potential customer. When someone sees an advertisement for your business, they should feel compelled to find out more—to see what you’re all about.

It all comes back to brevity. Your advertisement can be light on content and images, but bear a whole other level of intrigue based on the words used. The interest garnered from just the few words needs to demand the viewer to scan the QR code for more information.

To learn more on engaging viewers in brevity with QR codes, click on the link below.

Two QR Codes Hooked Me in Six Words or Less [Mail Print]

If you want to employ a successful QR code marketing campaign, educating your target audience may be a great first step. Give them all the information they need, without feeling cumbersome, to get over any hesitations they may have about using QR codes. They’ll surely see you as trustworthy.

For more on how to give your target market an education on QR codes, follow the link below.

Educating Your Audience About QR Codes [The Digital Nirvana]

As attendees take in the pre-conference sessions at PODi AppForum 2013, we all anticipate the bulk of the show that will take place on Tuesday and Wednesday. This AppForum agenda is packed full of great speakers and sessions.

While the whole show is extremely valuable, we wanted to list a few things you may not want to miss at this year’s PODi AppForum.

e-Commerce/Web-to-Print/Automation

With the rise of more jobs at shorter run lengths, printing companies are needing to automate as much of the process as possible to keep a cost and service value. Make sure to attend this web-to-print and automation session on January 29th from 1-1:50pm to get your hands on strategies to ensure your company has an automated, low-cost quick turn operation.

Let’s Cut the QRap!

It’s only 2013, but QR codes already seem like they’ve been around since fire was first sparked. So now it’s time to cut the “QRrap,” get over the debate on their usefulness, and focus on best practices in how to implement a successful QR code campaign. This session features Paul Strack and James Mullany on January 30th from 11:50-12:30pm. We met Strack at last year’s NAPL Owners Conference, so his session is bound to be extremely informational and humorous.

The Evolution of Web-to-Print

Let’s face it—it you haven’t invested in web-to-print technology in this industry, you’ve fallen behind. As with any technology, it’s rapidly changing. Check out this evolution of web-to-print session on January 30th at 11:50-12:30pm to get grasp of what to look for in solutions and what mistakes to avoid.

Time’s running out. Don’t enjoy Las Vegas so much so that you miss out on all the great sessions at PODi AppForum 2013.

What sessions are you looking forward to?

Image via PODi

Keep in mind that whether or not NFC upends QR codes as print and digital’s all-important bridge, print remains. Whichever technology marketers use to blend the two mediums, print is an absolute mainstay.

Find out how NFC and QR codes compare in the following article.

Why NFC Will Be Bigger Than QR Codes [iMediaConnection]

Find out what’s holding QR codes back so that your printing company can expand their use. Read the interview in the article linked below to learn more about encouraging your print prospects to use QR codes.

 QR Codes Are Dead! Long Live QR Codes! A Conversation With Scan’s Founder, Garrett Gee [Forbes]