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Simon Says “Scan”—4 Tips to Increase QR Code Usage
If you don’t know how to do something, you generally ask for directions, right? Well, with an influx of smartphones...
QR Codes
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Turn Dead End QR Codes into Green Lights
Imagine scanning a QR code from an interesting, engaging advertisement. Your excitement builds to see what this magical code has...
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7 Innovative QR Code Uses (For Believers and Skeptics)
Whether or not you believe in the power of QR codes, you have to admit that they exude forward thinking....
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Direct Mail’s Newest Innovation: Digital Media
Direct mail and digital media: two opposing mediums fighting for attention, right? Think again. In actuality, direct mail and digital...
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Use QR Codes to Entice and Engage Viewers
QR codes need to inspire viewers to go beyond print. Provide your viewer with more than a direct link to...
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Brevity is Key to Engage and Intrigue with QR Codes
Marketing with QR codes is about brevity. Every word carries weight to engage a potential customer. When someone sees an...
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Giving Your Target Audience an Education on QR Codes
Being in the printing industry, QR codes can seem like old news. Let’s face it—they’re no spring chicken anymore. But that doesn’t mean your clients and prospects share the same wealth of knowledge as you.
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What You Don’t Want to Miss at PODi AppForum 2013
Viva Las Vegas—AppForum is back! While the whole show is extremely valuable, we wanted to list a few things you may not want to miss at this year’s PODi AppForum.
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QR Codes May Be at Risk—But the Print-Tech Marriage Remains
A new technology that blends digital advertising and data mining with print may or may not put QR codes at...
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Everybody’s Making Fun of QR Codes
QR codes are like the kid in class who gets picked on by an older, but dumber, classmate. Little do...