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Direct Mail Cuts Through Digital Clutter
Today’s public is trained to ignore most digital noise. Pop-up ads get the red X quickly. Commercials prior to YouTube...
Direct Mail
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Keep it Steady and Watch it Grow—Direct Mail Momentum
Direct mail campaigns strive on consistent and accurate information for customers. If there is one mishap, your direct mail train...
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Delivering Direct Mail at the Right Place, at the Right Time
Big data allows businesses to oversee customer information all the time. Yet, problems can arise delivering the right direct mail...
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One Key to Direct Mail Success: Accuracy
It seems like the biggest trend in marketing today are the words “big data.” Big data is, essentially, a comparison...
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Using CRM to Build Crucial Customer Lists
Strong relationships are built on a solid foundation. You wouldn’t expect to have a deep-seated relationship with that friend of...
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Print on Demand Huge for Return on Investment
Want direct mail to make a huge impact? Then go digital. Digital printing, or print on demand, is the most...
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3 Ways to Make Marketing Truly Personal
Updating company databases is much like getting a new haircut. Imagine feeling a bit outdated and bland with the last...
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3 Steps to Direct Mail Wins
While you might think you’re a direct mail superstar, your clients might not be. Learn to recite these direct mail...
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Direct Mail Still King of the Marketing Mountain
It seems with every new technological marketing innovation, people will rise up and state the end of direct mail is...
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The Secret to Getting Printing Customers to Open Your Email (and Direct Mail)
Why do you reach out to others with email and direct mail? Almost certainly because you want their business, at...