Catching Big Fish with QR Codes
Printing QR codes on your clients’ marketing materials without defining your campaign objectives or researching your target audience is like casting without bait. You can’t possibly expect to catch a boatload of fish that way, so don’t be surprised if prospects aren’t tempted by your bait.
On the other hand, a thoroughly researched and well-executed QR code campaign can achieve excellent response rates if you begin with the right plan.
If you’re angling for new customers, check out the article linked below for a lesson in using QR codes as bait.
Top Steps for Successful QR Codes in Marketing [SQUARE: CODE]