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Contributed byKathryn Pauley

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Key Takeaways from NAPL’s “Historic Opportunity Awaits the Printing Industry” Webinar

Posted in Featured, Sales & Marketing on July 13, 2012

Yesterday was NAPL’s (National Association for Printing Leadership) “Historic Opportunity Awaits the Printing Industry” webinar. Printing industry experts discussed the...

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What Google+ Local Means for Your Printing Company

Posted in Featured, Social Media on June 08, 2012

Social media developers are all about shaking things up. Had Google’s homepage for Search remained its boxy, unsexy self, it...

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Top 3 Variable Data Pieces to Get Your Creative Juices Flowing

Posted in Featured, Variable Data on June 07, 2012

There’s more to variable data printing than “Hello [insert your name here].” Much, much more. But unfortunately for you and...

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What Do the Google Panda and Penguin Updates Mean for Your Website’s Rankings?

Posted in Featured, Software & Technology on May 28, 2012

For those of you who aren’t tech nerds, you may be unaware of a recent Google update called Penguin. Why...

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Top 3 Mistakes to Avoid with Your Mailing & Fulfillment Service

Posted in Mailing & Fulfillment on May 09, 2012

As a mailing and fulfillment service provider, there’s nothing more disappointing than hearing a client complain about receiving mail pieces...

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The Skinny on Google+’s Redesign: Did it Help?

Posted in Social Media on April 26, 2012

Subtle improvements slowly made Facebook what it is today. Let’s face it, when Facebook was initially released in 2004 as...

Why You Don't Have to Cut Your Prices
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Turn the Bargain Hunters Down, But Not Away—Why Your Company Doesn’t Have to Give Discounts

Posted in Featured, Sales & Marketing on February 08, 2012

You know those people that just LIVE to find bargains? They refuse to pay full price on something that they...

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Get Them to Come to Your Princess Party—Driving Traffic to Your Website

Posted in Featured, Sales & Marketing, Software & Technology on January 26, 2012

You’ve stayed up for hours—literally, hours—scouring over every last apostrophe and comma typed out onto your printing company’s new website....

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Don’t Suffer from the Planning Process—Quick Tips for a Promotional Calendar

Posted in Featured, Sales & Marketing on December 21, 2011

Are you a planner or a “just go with the flow” type of person? Printers don’t often look at their...

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3 Steps to Adding Holiday Cheer into Your Social Media Marketing

Posted in Social Media on December 02, 2011

The holidays have arrived! This means that businesses everywhere are frantically running around strategizing ways to capture the extra consumer...

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