0
Back to Basics in 2013: Marketing 101 for Printers
In our experience the most profitable printing companies are better marketers than their competitors. Impressive equipment, deep discounts and indulgent...
0
3 Best Practices for Your Printing Company’s Website
Tawnya Starr, PrinterPresence president and online marketing magnate, can determine the depth of your market share through a single sign....
0
3 New Ways to Use Variable Data in 2013
Every printer, regardless of size, market share or target audience, must differentiate from other print marketers to survive the scourge...
0
The Remarkable ROI of Web-to-Print (Just in Time for the Holidays)
Every printer is a specialist. You’re marketing pros with an emphasis in tactile letterpress, intriguing pop-outs and notice-me texture. Print...
0
You Better Recognize—How to Spot a Profitable Acquisition
The holidays, Printing Hub 2013 and all the attention attracted by QR codes and 3D printing have us feeling optimistic...
0
Content Marketing Could Cure Your Printing Company
There’s plenty of sickness going around printing companies these days. Client lists, once robust, look gaunt. And so for many...
0
The Queen Slays the Giant: Snag Your Share of the Online Print Market
First, some good news. Graph Expo presenter and PrinterPresence president Tawnya Starr has taken the vital signs of the printing...
0
Cross Media for Every Print Marketer (Yes. You Must.)
Among printers there seems to be a sort of stubborn resistance to cross media marketing. We suppose it’s natural for...
0
Fire Your Worst Accounts (For the Love of Print)
When NAPL recruited current president Joe Truncale from his lobbyist post in the highly sensitive realty industry, he was promised...
0
You’ve Got a Reason to Celebrate National Print Day
We just spotted our first holiday commercial on TV (it was a Target spot, if you’re interested). Soon printers and...
Snap a Pic, Snag a Print Customer
Hey, Paul: great post! Our readers will surely benefit from your sales insight.
Stare Death in the Face—How Jeffrey Hayzlett Brought the Crowd to Life at Printing Hub 2012
Thanks, Kim. Glad the overview link was helpful and yes—you should buy his book!
How to Use LinkedIn to Create Leads for Your Printing Company
Hey Paul, thanks for your comment. Check out this article: http://thedigitalnirvana.com/2011/12/linkedin-moving-from-a-connection-collector-to-a-sales-generator/ It's focused and practical about lead generation on LinkedIn, and it's printer-specific. I hope this helps!
Stare Death in the Face—How Jeffrey Hayzlett Brought the Crowd to Life at Printing Hub 2012
Thanks, Golnar—we're glad you agree that Jeffrey Hayzlett was phenomenal at Printing Hub 2012! As for implementing what you learned this week, I'll quote Hayzlett—go run the gauntlet!
Pivot Like a Ball Player to Become an MSP
Thanks for a great post, Gini! Your insight is really valuable to our readers as they plan an MSP transition.