Are QR Codes Not Catching On?
The printing industry is more than accustomed to the technology known as QR codes. It has been a saving grace for this industry that had been looking for a way to integrate the increasingly popular digital world with their own. So printing companies are using QR codes more and more, but the question that has to be asked is, are QR codes catching on like your printing company wants them to?
Unfortunately, the answer seems to be leaning towards the negative. There are brands that are using QR codes in a fun and creative way that may turn the tide for QR codes. But time will only tell if QR codes are a main stay, or just another candle in the wind.
To find out more about the lack of attention to QR codes by consumers, follow the link below.
Scanning While Drinking or Dancing with Codes [Guthrie/Digital Pivot]