A Topsy-Turvy Method for Becoming a Marketing Services Provider
When you want to start, think of the finish line. That’s the new approach to innovation that business leaders propose for reworking and reinvigorating your business.
Much of becoming a marketing services provider involves integrating services clients need, but that you couldn’t offer as a printing company. And selecting value-added services that are right for you as an MSP requires backwards thinking. In a good way.
Check out the article linked below to learn more about an innovative approach to innovation that will help you on your way to becoming an MSP.
The Upside Down Approach to Innovation [OPENForum]