4 Questions to Ask When Marketing with Variable Data Printing
If your printing company is looking for a focused and efficient marketing campaign with print, look to variable data. Personalized marketing efforts to your clients takes careful planning before and after pitching to clients. There are four questions every printer should ask when using variable data printing with your marketing campaign.
For an interview with a marketing and printing expert, as well as the four questions you need to ask print clients, follow the link below.
Lessons from the 1:1 Gurus: Rick Littrell [The Digital Nirvana]