3 Marketing Fixer-Upper Tips—Leave the Duct Tape at Home
Fixing things when you’re little seemed like a piece of cake. You had two options. One: bring it to the handier of your two parents. Or two: handle the situation yourself with the all-fixing duct tape. Unfortunately, your marketing problems won’t be fixed with that magical roll of silver beauty. As with most “adult problems,” the fixes aren’t as readily made—especially since clients and customers can tell if you don’t fix it correctly.
So how do you fix your bad marketing? Easy. Know your audience better, advertise the benefit of your product—not the feature—and make sure your advertising campaign has a specific goal (“sell more” won’t cut it).
Check out the fleshed out explanations of these 3 steps in the article below.
3 Ways to Fix Your Broken Marketing [Copyblogger]