1:1 Data is a Privilege—Can Every Printer Handle It?
Variable data printing technology can make printers look like marketing experts or complete fools. Unless you’ve mastered the delicate balance of personalized direct mail with subtle personalization, reaching out to consumers via VDP only stands to hurt you.
Make sure that your printing company’s VDP campaigns work for and not against your business. Follow the link below for more on the risks and rewards of VDP.
Should Every Digital Printer Handle 1:1 Data? [The Digital Nirvana]